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4chan has been described by The Guardian’s Sean Michaels as “lunatic, juvenile, brilliant, ridiculous, and alarming” and has been associated with numerous Internet attacks and pranks, most recently and notoriously the Gamergate controversy. The Brony subculture of adolescent boys and adult men developed within the online environment of the “Comics & Cartoons” discussion board of 4chan, an image-board site established in 2003 by 15-year-old Christopher Poole. The programme is organised around a group of characters known as “the Mane Six” who are hybrid, anthropomorphic, talking ponygirls. Numerous articles and essays explore the subversive potential of these adult male fans of My Little Pony: Friendship is Magic (2010–), hereafter MLP:FiM, an animated toy-based children’s series created by Lauren Faust, who previously worked on Powerpuff Girls (1998–2005). ![]() The emergence of the Brony fandom in 2011 in the wake of toy and game manufacturer Hasbro’s 2010 reboot of the My Pretty Pony (1981)/ My Little Pony (1983) franchise from the 1980s captured the attention of journalists and scholars alike. ![]() ![]() The Taming of the Bronies: Animals, Autism and Fandom as Therapeutic Performance Maria Pramaggiore
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